January 23, 2024
Wazdan adds to North American roster with Hard Rock Bet in New Jersey
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further grown in North America following a key partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey.
The deal saw customers of the iconic brand able to enjoy incredibly popular titles such as Magic Stars 3, Burning Sun™, and Sizzling Eggs™, among a plethora of titles.
Wazdan brought its numerous years of experience to the partnership and a strong track record in key regulated states in America, with its games consistently performing excellently with players.
It becomes the latest commercial success for Wazdan, following recent agreements with BetMGM and Tipico in New Jersey, all of which have been integrated via Light & Wonder’s aggregation offering.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly-rated, easy-to-use online experience to players throughout the state. Beyond Wazdan’s titles, Hard Rock Bet has added hundreds of games to its platform, including classic titles, new releases each month, and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
Izabela Slodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, said:
“We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base.
“Our partnership with Light & Wonder has driven us to new heights across North America, and we’re confident that this will be another exciting expansion for us.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented:
“We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey. With hundreds of gaming options and engaging promotions like our $1 Million-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”