Wazdan’s Natalia Mikoda discusses the evolution of the Coins™ series with Book of Slots

Natalia Mikoda, Senior Account Manager at Wazdan, has taken part in an in-depth interview with Book of Slots, discussing Cointober, the evolution of the Coins™ series and the approach behind developing a recognisable game formula over time.

This year’s campaign brings together three releases – 25 Coins™ x3000, Haunted Coins™ x5000 and 36 Coins™ x3000 – presenting them as the next stages in the development of one of Wazdan’s most recognisable series.

Speaking about the evolution of the series, Mikoda highlights Hold the Jackpot™ as a strong foundation thanks to its clear and intuitive gameplay objective. New ideas are then built around that core through different collector mechanics, sticky symbols, varied grid structures and increased win potential.

The interview also explores 25 Coins™ x3000, which places even greater emphasis on progression during the Hold the Jackpot™ Bonus. Players aim to fill all 25 positions to claim the 3000x Grand Jackpot, while Cash Infinity™, Sticky to Infinity™ and the Cluster Collector introduce additional ways to build value throughout the feature.

Natalia also discusses the role of seasonal releases such as Haunted Coins™ x5000, explaining why a distinctive theme needs to be supported by strong gameplay if a title is to remain relevant beyond its launch period.

Beyond product development, the conversation also looks at the relationship between Wazdan, its partners and affiliates, and how sharing product insight, creative assets and campaign support can help build a stronger story around each release.

Looking ahead, Mikoda emphasises that the continued evolution of Coins™ is not about changing a proven formula simply for the sake of novelty.