Wazdan discusses the balance between familiarity and innovation in iGaming Expert interview

Wazdan, the gain-focused developer, has shared insights into its approach to game development, player engagement and future product strategy in a new interview with iGaming Expert, conducted during SBC Summit 2026.

Speaking to the publication, Joanna Zdanowska-Bieniek, Senior Account Manager at Wazdan, highlighted the importance of combining data-driven insights with recognisable themes, innovative features and accessible gameplay to deliver experiences that cater to diverse player preferences.

Combining familiar elements with fresh experiences

With players having access to an increasingly diverse selection of online slots, creating games that combine familiar elements with something new remains one of Wazdan’s key priorities.

As Joanna explained, the company closely analyses player preferences to develop titles that bring together recognisable themes, distinctive mechanics and engaging features.

This approach is reflected in Wazdan’s diverse portfolio, which includes the football-inspired 9 Balls, the classic-style 25 Coins™ x3000 and the animal-themed Mighty Wild™ series.

Supporting operators through player engagement-focused solutions

Beyond game development, Joanna also discussed how Wazdan supports operators in strengthening player engagement and retention through flexible game features and network promotions.

She emphasised the importance of providing solutions that cater to different player preferences while minimising the operational workload for partners.

Looking ahead to 2027

The conversation also explored Wazdan’s priorities for 2027, with personalisation, flexibility and gamification set to play an increasingly important role in the company’s product strategy.

As player expectations continue to evolve, Wazdan aims to develop solutions that extend beyond individual games, strengthening engagement through real-time rewards and promotional experiences tailored to different audiences and behaviours.