Wazdan discusses Americas growth strategy in new iGaming Expert interview

In a new interview with iGaming Expert, Wazdan explores its growing focus on the Americas and the strategic role the region plays in the company’s long-term global expansion.

Led by Izabela Slodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, the Q&A outlines the company’s growing presence across the Americas. It covers Wazdan’s strong position in Canada, its selective state-by-state approach in the US, and continued expansion in key LatAm markets such as Brazil, Colombia and Peru.

The interview also highlights the importance of localisation in Latin America, with Wazdan focusing on cultural relevance, player behaviour and gameplay expectations rather than simple content translation. As discussed in the article, this approach helps the company create titles that feel familiar to local audiences while still delivering strong engagement through feature-led mechanics.

Ahead of SBC Summit Americas, the interview also takes a closer look at three key titles set to be showcased at the event: 9 Balls, Ox Coin™ and Mighty Crown™: Empire of Gold. The line-up reflects different regional preferences across the Americas, combining football-inspired energy, visually rich design and an adventure-led experience built around scale and strong storytelling.

The Q&A also covers Wazdan’s long-term approach to the US market, the role of regulated growth, and what visitors can expect from the company’s ‘Gain City: Lauderdale’ showcase at SBC Summit Americas.

Read the full interview here.