During a roundtable hosted by SBC, Izabela Słodkowska-Popiel, Head of Account Management for North America & Latin America at Wazdan, shared her insights on how regulation and innovation intersect in one of the world’s most promising iGaming markets.
Izabela emphasised that the Brazilian regulatory model is not just a set of legal provisions, but a foundation of trust and long-term stability.
Speaking about the value brought by international suppliers, she highlighted three key factors: proven market entry playbooks, faster access to quality, and advanced retention tools.
Another important point was the role of strategic support and promotional tools. Using Wazdan’s flagship Multidrop campaign, which combines Mystery Drop™, Mystery Multiplier™ Drop, and Jackpot Drop, Izabela demonstrated how effective orchestration of content can translate into long-term engagement.
