Andrzej Hyla discusses the future of supplier-operator partnerships in SBC Leaders Magazine

Wazdan’s Chief Commercial Officer, Andrzej Hyla, has shared his perspective on the changing relationship between suppliers and operators in the latest edition of SBC Leaders Magazine.

In the interview, Andrzej explores how the role of a supplier has evolved beyond delivering new content. Today, successful partnerships require a deeper understanding of operator needs, player behaviour and long-term commercial goals.

He discusses how tailored content strategies, bespoke releases and exclusive launches can help operators create stronger differentiation. He also highlights the importance of continued support after a game goes live.

The interview features examples of Wazdan’s work with Betsson and bet365, as well as the results of its Multidrop campaign.

Andrzej also looks ahead to the next stage of supplier-operator collaboration. As regulated markets continue to develop, he believes that local knowledge, data and closer cooperation will become even more important.

Ultimately, the interview makes one point clear: strong partnerships are no longer measured simply by the number of games integrated, but by the long-term value both sides create together.