Wazdan features in a new interview with Yogonet, exploring the company’s strategy across North and Latin America ahead of SBC Summit Americas 2026.
Featuring insights from Izabela Slodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, the interview looks at how the supplier approaches growth across a region shaped by different regulations, player behaviours and operator needs. The discussion covers the thinking behind the Gain City: Lauderdale campaign, which reflects Wazdan’s focus on certified content, market-specific games, flexible promotional tools and full-cycle operator support.
The interview also explores the growing role of sports-adjacent casino content during the 2026 World Cup. As discussed by Wazdan, titles such as 9 Balls can help operators connect casino activity with major sporting moments, supporting CRM activity, lobby placements, newsletters, social media and seasonal campaigns.
The conversation further highlights the importance of localisation across LatAm markets, including Brazil, Peru, Colombia and Argentina. Rather than treating the region as one single market, Wazdan focuses on adapting themes, visuals, language, campaign timing and promotional mechanics while maintaining a consistent brand identity across its portfolio.
The interview also touches on Wazdan’s recognition at the SBC Awards Americas 2026, where the company has been shortlisted across five categories, including innovation, social responsibility and women’s empowerment.
Read the full interview here.
